Tag: higher-education-marketing
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Who Are Today’s Students? A Communication Strategy Guide
With more middle and lower income families having access to higher education, the universities have had to adapt their communication strategies to measure up to the new ‘modern’ student expectations: useful knowledge, clear post-graduate pathways, affordable or flexibile schooling, and lots of support.
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Using Automated Email Campaigns to Generate Student Leads
Automated email campaigns are systems that send personalized emails based on user triggers (such as form submissions or quiz completions), and they play a critical role in lead generation business models by nurturing potential customers until they are ready to convert.
Sara Evans 